Kinetic Typography

Kinetic typography is quite simply the combination of text and movement. The video embedded above is a great example of what kinetic typography is and some of the techniques used.

I'm sure that you've heard "a picture is worth a thousand words" in your life in some form or another. A picture speaks in such a powerful way because the image is presented to us in a more engaging manner than a block of text, and the human brain is able to process images nearly 60,000 times more quickly than text. To describe an image in a way that it could be reproduced based just on your written description could take thousands of words per picture, and sometimes a message needs to be communicated more quickly.

Kinetic typography uses movement and different organizations of letters and spacing to bridge the gap between text and images, making certain words/phrases more powerful through various techniques. Text can be flashed over music, slowly fade in/out, grow larger or darker, or any number of other techniques can be used to try and elicit an emotional response from the audience.

The following links contain the sources I used for background on this post and the video I used:
Images Speak Louder Than Words
General Information
Kinetic Typography Video Examples