"In typography kerning is the process of adjusting the spacing between characters in a proportional font, usually to achieve a visually pleasing result. Kerning adjusts the space between individual letter forms, while tracking adjusts spacing uniformly over a range of characters."
The little empty spaces between letters are important, and you could probably make the case they are almost as important as the letters themselves. I bet you've never even thought about them, and that's okay! Most people probably haven't, but it's something we should try to pay attention to because there is text all around us in the world. The spacing between letters play a large part in our lives and we hardly notice.
Below are two examples of how just a tiny difference in the spacing of letters can lead to some interesting results. The message you are trying to send can be distorted, eliminated, or just cause some laughter (as is the case in the examples below).
Breakfast WHAT? A little more space between the "L" and “I” would have made the name of the cereal easier to read and avoided appearing to contain a very different, less appetizing, word.
Every font has different spacing between letters, especially cursive script fonts. It is necessary for letters to connect and flow correctly, and it helps them look good to the eye. Some combinations of letters and spacing end up appearing a little too similar other letters.
(Images found on digitalsynopsis.com)
Breakfast WHAT? A little more space between the "L" and “I” would have made the name of the cereal easier to read and avoided appearing to contain a very different, less appetizing, word.
Every font has different spacing between letters, especially cursive script fonts. It is necessary for letters to connect and flow correctly, and it helps them look good to the eye. Some combinations of letters and spacing end up appearing a little too similar other letters.
(Images found on digitalsynopsis.com)
"People are not going to approach your design with rulers, trying to see if you spaced everything equally. People are going to look at it and see if they can easily read it, and that's all that's going to matter."
(link to blog homepage, contains creative and design advice)
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