Thursday, December 13, 2018

Reflection on the documentary Helvetica


Helvetica
  1. What do you feel is the message the director is trying to express in this movie?  Support your answer with examples.
    1. The director is trying to impress the importance of the font ’Helvetica’ and is using a documentary format. I had never given much thought to any font before watching this, it had just never seemed important to me until I began this class. After watching, I catch myself checking different places and noticing the use of the font. It really is EVERYWHERE.
  2. Explain if you think the director’s ethnic/cultural/professional background played a role in directing this film?
    1. I read that Gary Hustwit was an independent publisher at one point in his life, and I feel like that influenced his work in this documentary. As a publisher he dealt with a lot of text, and his job required attention to detail. I think those aspects of his professional life may have played a role in choosing the topic for this documentary.
  3. What the movie added to your visual literacy?
    1. Before watching this documentary I hadn’t really ever thought about what fonts I was using. I had always been asked to use ‘Times New Roman’, so I set that as the default on my computer and never thought about it again. The movie went in depth on a very specific topic, and I honestly didn’t think I would enjoy it when I started watching it. The amount the people in the film cared about something made me want to learn more about it.

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