Helvetica
- What do you feel is the message the director is trying to express in this movie? Support your answer with examples.
- The director is trying to impress the importance of the font ’Helvetica’ and is using a documentary format. I had never given much thought to any font before watching this, it had just never seemed important to me until I began this class. After watching, I catch myself checking different places and noticing the use of the font. It really is EVERYWHERE.
- Explain if you think the director’s ethnic/cultural/professional background played a role in directing this film?
- I read that Gary Hustwit was an independent publisher at one point in his life, and I feel like that influenced his work in this documentary. As a publisher he dealt with a lot of text, and his job required attention to detail. I think those aspects of his professional life may have played a role in choosing the topic for this documentary.
- What the movie added to your visual literacy?
- Before watching this documentary I hadn’t really ever thought about what fonts I was using. I had always been asked to use ‘Times New Roman’, so I set that as the default on my computer and never thought about it again. The movie went in depth on a very specific topic, and I honestly didn’t think I would enjoy it when I started watching it. The amount the people in the film cared about something made me want to learn more about it.
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